About

Flowers have been part of my world for as long as I can remember. One of my earliest memories is from primary school, creating flower sand trays in class — it was there that my love for flowers first took hold.

After building a career in corporate event management, I went on to create The Pretty Collective when I had my children, bringing together my experience, creativity, and long-standing love of floral design.

Over the years, I’ve explored many forms of floristry and making — from felt and paper flowers to wedding and gift florals, growing flowers, and photographing them. All of these threads have naturally evolved into the larger-than-life paper flower installations and creative experiences I design today.

Creating these statement flowers brings me genuine joy. I love the sense of surprise and delight they spark — those moments when clients and guests see them for the first time and can’t help but smile.

If you’re looking for something memorable, expressive, and a little unexpected, I’d love to work with you.